What Are Backlinks ? How To Use Them To Promote Website?


Backlinks are links that relates from one page to another. When someone clicks on these links, they can go directly to the linked page. They help search engines find your site easier, and they allow people to easily navigate between pages on your site.



The following are two types of backlinks

  • Internal
  • External

Internal backlinks come from other pages on your own site. These include any links contained within the content of your own web pages. External backlink come from outside sources. These may be from other websites that link to yours or from social media platforms like Face book and Twitter.

Internal backlins are beneficial because they help Google understand what each individual page on your site is about. If you have multiple categories of pages on your site, then this helps Google know what category each page belongs to. This makes it easier for Google to index your site correctly.

External backlink are beneficial because if someone else has linked to you, then they trust you enough to send their visitors to your site. This means that those who click on the link may become customers. You want to build as many external backlink as possible, but make sure that they are relevant to your business.


Backlinking (or linking), is essentially about building your own link profile. Your link profile can have direct and indirect links. Direct links are external websites that point directly to your website. Indirect links occur when someone else’s website has embedded its content into your site. This means they’ve linked their website to yours. They have done this through either an internal link from their page or by using a nofollow tag. You need both types of links – direct and indirect – if you want to rank high in Google.

Benefits of backlinks

1. Backlinks are SEO friendly; easy to do, can help your website rank higher than competitors, can drive traffic, and benefit your business.

2. Links from other websites that have high Page Rank (PR) are valuable and can help increase the search engine rankings of your website. When people visit your site, they get a chance to read about what you’re doing and learn about your business. If they like what they learn, they may click through to your site where they can make purchases.

3. You can get links to your site by submitting articles to article directories, posting on forums, joining groups, or getting friends to link to you.

4. Do not ask visitors to sign-up or register with your site. This practice turns off visitors who want to come to your site but don’t want to give away their contact information.

Things to keep in mind while creating backlinks

1. Make high quality content that people want to share

2. Create unique titles & descriptions

3. Use long tail keywords

4. Target your audience – nobody likes writing for robots

5. Link out from high authority sites

6. Keep creating great content over time


A backlink is defined as any incoming link that flows into your site. Backlinks can be classified into two categories; inbound links are considered organic (or natural) and outbound links are considered paid (or unnatural).

2. If you notice from our chart there’s a spike in Google traffic around July-August 2018. This was mainly due to Facebook launching its Instant Articles format at the same time. From the graph alone, we cannot tell if the increase in traffic was caused by increased engagement or just more people visiting Facebook.

3. As the number of inbound links increases, so does the level of trust associated with that website. Higher rankings equate to higher search visibility and more chances of being featured in SERPs.

4. There seems to be a correlation between Instagram and Twitter activity and the overall amount of links pointing towards your website. Instagram has over 800 million active monthly users while Twitter only has 330 million. So it’s not surprising to see more inbound links from these platforms than other social media sites.

5. To find the average domain authority for a website, simply add up the total DA score across the entire network. For example, if a website has a DA of 60 and a PR of 2 and a backlink count of 5, you would calculate their DA by adding 60 + 2 62. Subtracting 1 from the backlink count gives us 61. Then divide the result by the number of backlinks to give a rough estimate of the domain’s authority.


Q: What’s the difference between backlinks and linkbacks?

A: A backlink is a hyperlink that points from your page to another web site. Backlinks are usually placed directly on other websites (sometimes called reciprocal links). These sites can be forums, social media pages, blogs, etc. They may not even have any connection to your website at all.

Q: How many backlinks do I need?

A: There is no set number of links that you should strive for. You want a wide variety of high quality links. Some experts recommend having around 100-300 total backlinks coming into your site. The more unique links that come into your site, the higher chance your site has of ranking in Google.

Q: Should I focus on getting backlinks from forums?

A: Yes! Forums are great places to get backlinks. However, people who moderate these types of forums generally remove links that they consider spammy. If you’re lucky enough to find a forum where those moderators aren’t active, then go ahead and submit your content. Otherwise, you can try submitting to different forums. Try finding forums that cover similar topics as your website and make sure to include a relevant signature file. Signatures contain information about yourself that includes contact info, social media buttons, and a link back to your site.