What SEO is?
SEO is search engine optimization and is a process of ranking the page on the search engine to improvise the quality and quantity of traffic. today we will learn about ON-PAGE SEO
The main aim of SEO is to attract users organically from Google and other search engines.
However, SEO is of 2 types. One is On-page SEO and the other one is off-page SEO.
ON-PAGE SEO will be covered in this article, whereas Off-page SEO will be covered in the upcoming articles.
As the name suggests ON PAGE SEO refers to optimizing the page’s quality to attract the search engine organic traffic. With the assistance of ON-PAGE SEO, one can boost traffic and earn by impressions and conversions.
The other name of ON PAGE SEO is ON PAGE optimization.
Is it indeed important?
A question arises if ON-PAGE SEO is important nowadays or not, for sure. No doubt about that. ON-PAGE SEO is highly important nowadays where the number of bloggers and the website reached far heights.
The competition today is cut-throat, and to win the race of blogging one should look after ON PAGE SEO.
What’s the complexity of the ON PAGE SEO?
ON-PAGE is not a piece of cake or it’s a highly difficult task, all it depends upon the personal thoughts, what one enjoys is easy, and what one doesn’t may be difficult.
Should SEO is much more important than content quality?
The answer is NO!
SEO is so important but not that, that it overshadows the content quality. The content quality shall be the priority of every user to be focused on.
If the content is high-quality then a person shall go for SEO improvisation.
To make your content SEO optimized one shall keep in mind various things-
How one can miss keyword research?
Keyword research is the foremost thing that one should look after while writing content. Before writing one shall go with keyword research, and should select low competition keywords at the initial stage and then later on go with high competition and high traffic keywords.
Where to do keyword research?
For researching keywords, there are numerous tools available on Google. Most of them are paid ones but there are free tools also available for high-quality keyword research.
The paid keyword research tools include SEMRUSH, UBERSUGGEST, and many more, whereas free keyword research tools include Google Keyword Planner, Raptor kit, and AHREF.
You can get the importance of keyword research by this line “One high traffic keyword can make you’re earning in crores”.
Sign-in the account
Enter your targeted keyword
Select the region and enter.
The site will provide keyword difficulty and CPC of the targeted keyword, and based on the suitable keyword, one can decide to write.
Site optimization is the crucial factor for any website to rank and attain high traffic from any search engine. As a viewer, you shall visit your site, point out the limitations, and then edit them.
Make sure a perfect user experience on your site on the very first visit of your viewer.
Any search engine will always prefer a high-speed site over a low-speed site, provided that other factors do matter.
As a viewer, think of it. Will it be suitable for you to wait on a site where the content loads after 15-20 seconds?
In this era of Mobile, your site shall also be mobile-friendly, where most of the users visit websites on mobile only. So one should look after the mobile-friendliness of the website. Use plenty of word press Plug-ins available to improvise website optimization.
Don’t forget to check out your website friendliness from Google tools.
As previously said, make the best experience for the user in the very first visit.
OTHER CRUCIAL POINTS TO BE CONSIDERED
The title of the content shall not be long enough and should be short too. On average an ideal content title includes 40-45 characters from an SEO point of view.
The content and the site shall have a Meta description thereon. The Meta description assists the crawlers to fetch out the content available on the site, and it’s quality with that.
An ideal content must have a keyword density of 2% for every 100 words therein. The keyword density is the number of times a keyword is placed in the content.
The content shall be internally as well as externally linked, indicating to the crawlers that the content is not only restricted to the keyword itself, and also is providing some other vital information to the users. Internal and external linking will improvise the site’s ON-PAGE SEO.
Alright, that’s it for today, I wish that whatever explained in the article is completely understood by you, and will work on it.